Affiliate Marketing Success Is Not About Becoming A Salesman

nosalesman2If you look around the web you’ll see all kinds of articles that give a definition for affiliate marketing success and to a certain extent that should be expected but…

If I had to boil it down to one specific skill that would make or break your ability to make good money with affiliate marketing it would have to be…

Preselling.

Knowing how to presell your visitors to an appropriate offer is the hinge upon which the door of profitability swings. You can develop a real nice looking site and get all the traffic in the world, but if none of the visitors who come to your pretty site buy anything than all that work you just put in to get that traffic is wasted.

The art of preselling is interesting because it’s a combination of selling without making a sales pitch. If you try to hardsell your visitors on your products, they won’t bite, but at the same time if you never sell to your visitors they’ll get snippety at the first sign of a pitch. It’s like being in a rock and a hard place.

So what can you do? Learn the art of the presell. A skilled affiliate marketer doesn’t try to bop you upside the head with an offer. The best way to go about developing your ability to presell is to become a customer in your own niche.

If you take some time to walk in your prospects shoes you’ll have a better understanding of what his/her needs are and how to approach them.

Make sense?

If you want to see a good example check out this post I did entitled the analysis of the presell.

4 Responses to “Affiliate Marketing Success Is Not About Becoming A Salesman”

  • You have to patronize your own product. How can you offer something or your own product to others when you yourself doesn’t want, try and understand what is it?

  • H Clay on December 30, 2009

    This is absolute marketing and branding genius.

  • Kent Rog on August 17, 2010

    Almost everyone that makesmoney on the internet (even the millionaires) do so through affiliate marketing. Being successful in affiliate marketing involves knowing the formula that makes other affiliate marketers successful. For instance, autoblogging. Autoblogging has been one of the least well-known forms of making money for quite some time… mainly because it’s quite difficult to make a good auto-blog. Yet, when done right, it can provide you with a perpetual passive income with the only real work required being the setting up process. Video Marketing, and several other marketing strategies are all designed to drive traffic to your site, can be incorporated steadily in order to raise the position your site appears in the SERPs when someone searches for a term related to your site. And yet, even this can be totally automated.

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