Information Marketing Products – 3 Steps For Selling Your Information Products Online Successfully

Selling information products online is a very good way to produce a healthy income from the internet.

Those new to internet marketing are often given the suggestion to begin with with affiliate marketing as utilizing this way of internet income generation can help you to learn how to drive traffic to your website.

They say that the best way to learn is from experience and affiliate marketing will certainly help you to hone your traffic generation skills but…

The downside of affiliate marketing rests with the fact that a large portion of the traffic that you send to your affiliate offer will not convert right away.

When you’re driving traffic as an affiliate for someone else’s product your efforts only serve to improve the brand awareness of the person who owns the product you’re promoting.

A better way to achieve this… develop information products of your own and build your brand awareness for yourself.

Here are three elements you need to sell your own information products online.

Step #1 Create a Salesletter
Step #2 Get Traffic
Step #3 Follow up

Creating the Salesletter

There are two ways you can go about writing the salescopy for your product.

1. write the sales copy before you assemble your product
2. write your sales letter and highlight your products advantages after you create it.

Once your sales letter and website are complete and ready for business then you can concentrate on sending traffic to your website.

Getting The Traffic

Generating traffic is more involved than simply getting people to visit your website.

If the traffic you drive to your website is not targeted than the the overall amount of sales for your product will be minimal.

Massive amounts of untargeted numbers in your Web Stats do not make money, targeted visitors do.

A crucial part of the sales process revolves around following up with the visitors who come to your website but doesn’tpurchase your product right away.

Follow Up, Follow Up, Follow Up

A simple way to get people to give you their name and email address is to offer something of value for free in return.

An a common way to entice your visitors to give you their name and email address is to give away a portion of your product for free as a way of giving them a sample of your products value.

By giving away a free sampling of your product you are helping to whet your visitors desire which will help you with… your email follow up series.

To get this done all you need is an autoresponder set up and loaded with pre-written email messages that keep persuading, educating and redirecting your visitors back to your sales letter.

Selling information products online does not have to be any more difficult than that.

The fastest way to begin making money on the internet is to outsource what you have difficult with and focus on the things you can do.

Did I leave anything out? Which do you prefer? Promoting your own information products or promoting products as an affiliate? Leave a comment below and let me know what YOU think.


P.S. btw, this course is perfect for accomplishing what I’ve talked about in this post.

4 Responses to “Information Marketing Products – 3 Steps For Selling Your Information Products Online Successfully”

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