Internet Marketing Business – Repurposing Low Performing Products For Increased Traffic and Profits

You may have seen a product get introduced to the marketplace that somehow didn’t generate the kind of profits initially expected. You see this all the time especially if you look into the clickbank marketplace. So if this is your product, should you just chuck it or can you still turn a profit with it?

In this article I’m going to share some simple ideas you can use to turn your losses into profitable gains.

One of the first things you can do to salvage the time and effort that went into creating and marketing the product is to offer reprint or resale rights.

This is a great way to get more exposure for your primary business and turn what seemed like a losing proposition into a cash generator.

Who would be interested in purchasing the reprint rights to your product?

People who are not interested in creating products themselves and just want a ready made business in a box that they can just plug in and profit from.

Another idea that you can use to generate more traffic to your internet business is to offer the product as a bonus to someone else’s paid product.

This will not only give your business increased exposure, but will also put you in direct contact with proven buyers in the market place.

Make sure to include within your product, links that will give those buying customers an opportunity to subscribe to your list so that you can capitalize on future marketing opportunities.

Here’s something to consider. What about using that product as a lead generator to increase the size of your subscriber list?

If there is one thing people don’t mind getting… it’s a free product.

So create a lead capture page that asks for your visitors details in exchange for the product. This can be an excellent way to give your visitors a preview of the kind of quality your business represents, while building your credibility and relationships with your subscribers simultaneously.

You could also participate in free giveaway list building events and use your product as a way to generate tons of leads fast.

2 Responses to “Internet Marketing Business – Repurposing Low Performing Products For Increased Traffic and Profits”

  • Good ideas. You can also use it as an ad swap product. Approach someone in your niche and offer your “free” product to their list and they give you one for your list.

    You both mail it out with an opt in. Both parties look good for offering something free to their list and you grow your list at the same time.

    You could also offer your product to a firesale type product, also boosting you list.

    • nando on February 24, 2010

      Joe,

      Those are definitely some good ideas.

      As you can see there is more than one way to “skin a cat”.

      Btw, there is no intentional malice toward cats in that last statement. lol

      Thanks for contributing!
      -Nando

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