Getting Targeted Traffic – This Is One of My Secret Weapons

It’s amazing how hot the topic of getting targeted traffic is in the internet marketing world. I mean everybody from bloggers to product creators to affiliate marketers constantly talk about it.

I guess if there is one thing that will always be in demand it’s the need for targeted traffic.

Well I want to share with you one of my secret weapons for getting the backlinks I need to rank my sites well on the search engines so I can get this laser targeted visitor traffic.

Before I do, I have to say that despite all of the hoopla concerning the Panda update, there is something you should know and this is important because so many people are heading for the hills over this and that is…

Blog networks still work.

Oh, I’m sorry… was that my outside voice?

It’s true. Blog. Networks. Still. Work.

If Blog Networks Still Work Than What Happened?

One of the reasons BMR (build my rank) and ALN (Authority Link Network) and reportedly LinkVana bore the brunt of the latest Google Panda update is because the majority of the content that was floating around in those networks was total crap.

With the advent of all the various scrapers and spinners out there it’s very easy to see how this could happen. So good ole Google in the best interest of it’s searchers decided to pull the plug on all that junk content.

Now here’s the thing. Remember when Ezine Articles got slapped? While everyone else was jumping ship and shouting that the ‘sky was falling’, EZA is still a very productive traffic source.

Quality Content Is Being Enforced

And with these latest updates, the aforementioned sites above haven’t gone anywhere they’ve just been forced to purge themselves of the utter garbage that lazy marketers dared to call articles.

So having said all that one of the blog networks I use for getting targeted traffic and backlinks is the Free Traffic System. The Free Traffic System has an alexa ranking of 9,906 which is pretty darn good considering it’s a blog network. (shhhh!)

If you haven’t heard yet, link diversity and good content that actually informs, educates or entertains people is what Google is looking for. That means that us marketers might actually have to do some (dare I say it?) w-o-r-k.

Well that’s just one of my secret weapons. If you want to get a closer look at how I go about getting targeted traffic and high search engine rankings check out Atomic Article Traffic.

Have you found what I’m sharing with you to be true? What’s been your experience? Leave a comment and share your thoughts.

Nando

 


Information Marketing Products – 3 Steps For Selling Your Information Products Online Successfully

Selling information products online is a very good way to produce a healthy income from the internet.

Those new to internet marketing are often given the suggestion to begin with with affiliate marketing as utilizing this way of internet income generation can help you to learn how to drive traffic to your website.

They say that the best way to learn is from experience and affiliate marketing will certainly help you to hone your traffic generation skills but…

The downside of affiliate marketing rests with the fact that a large portion of the traffic that you send to your affiliate offer will not convert right away.

When you’re driving traffic as an affiliate for someone else’s product your efforts only serve to improve the brand awareness of the person who owns the product you’re promoting.

A better way to achieve this… develop information products of your own and build your brand awareness for yourself.

Here are three elements you need to sell your own information products online.

Step #1 Create a Salesletter
Step #2 Get Traffic
Step #3 Follow up

Creating the Salesletter

There are two ways you can go about writing the salescopy for your product.

1. write the sales copy before you assemble your product
2. write your sales letter and highlight your products advantages after you create it.

Once your sales letter and website are complete and ready for business then you can concentrate on sending traffic to your website.

Getting The Traffic

Generating traffic is more involved than simply getting people to visit your website.

If the traffic you drive to your website is not targeted than the the overall amount of sales for your product will be minimal.

Massive amounts of untargeted numbers in your Web Stats do not make money, targeted visitors do.

A crucial part of the sales process revolves around following up with the visitors who come to your website but doesn’tpurchase your product right away.

Follow Up, Follow Up, Follow Up

A simple way to get people to give you their name and email address is to offer something of value for free in return.

An a common way to entice your visitors to give you their name and email address is to give away a portion of your product for free as a way of giving them a sample of your products value.

By giving away a free sampling of your product you are helping to whet your visitors desire which will help you with… your email follow up series.

To get this done all you need is an autoresponder set up and loaded with pre-written email messages that keep persuading, educating and redirecting your visitors back to your sales letter.

Selling information products online does not have to be any more difficult than that.

The fastest way to begin making money on the internet is to outsource what you have difficult with and focus on the things you can do.

Did I leave anything out? Which do you prefer? Promoting your own information products or promoting products as an affiliate? Leave a comment below and let me know what YOU think.

Nando

P.S. btw, this course is perfect for accomplishing what I’ve talked about in this post.


5 Important Keys To A SuccessFul Internet Business

Internet marketing is not a get rich quick opportunity. There are lots of elements to master and each component in it’s own right takes time.

As the world financial situation continues to take its toll on an ever increasing number of families, the necessity to find a means to make money quickly continues to soar.

More and more people are looking at the net as a possible source of income that can provide them with the opportunity to work from the comfort of their own homes, but there is need for caution.

If an individual sets out with the wrong expectations regarding the amount of time it takes to actually build a solid dependable income online, they could be in for a rude awakening.

Do you think it would be reasonable for an individual to think that they could just go to college for one semester and believe they know enough to graduate?

Well it’s the same with internet marketing and although there are all but a million programs, products and services on the internet that promise instant riches, the truth is that you will have to invest some time.

The rest of this article will look into five key areas that you must be willing to tackle if you want to develop a productive internet marketing home business.

Success Key #1

Think Long Term. As pointed out earlier, there are plenty of internet marketing programs that guarantee quick income, but what you don’t know is that many times the person selling that course is either not earning any income or that it may possibly have taken them a few years to start making any real money themselves.

Success Key #2

Write A Business Plan. If you want to cut a clear to path to internet profits, you have got to decide on a route that will get you there. Often times people find themselves getting distracted with the latest and greatest techniques and tactics leaving them empty handed.

Success Key #3

Be Ready To Put In Consistent Effort. Nothing will happen if you are not willing to put in the necessary effort to make success a reality. Many individuals are under the severe misconception that internet marketing does not necessitate hard work. To a degree that’s true in comparison to starting a brick and mortar business. However it calls for hard work nonetheless to accomplish the results that you want.

Success Key #4

Stick To The Script. Due to the fact there exist many ways to make money online, it is very easy to allow yourself to get distracted. Nothing will work unless you focus on what you’re working on. Just think of it this way… each time you stop one project to start another, you are in essence setting yourself back and have to start all over again.

Success Key #5

Take Action. Have you ever found yourself second guessing whether or not the plan you have is going to fail or not? The only way you will ever find out is to just go ahead and do it. Write out your business plan, put it to work, and stick with it until you achieve some results then you can tweak and adjust your plan as you go.

What do you think? Was the information presented in this article beneficial or helpful in anyway? Your opinion matters so please leave a comment below and let me know what YOU think.

Nando

 


Is Affiliate Marketing A Real Legitimate Way To Earn Income Online?

There are a ton of home study courses online that claim to have the ability to generate income at the push of a button with affiliate marketing.

A good amount of them claim to be able to attract targeted traffic just by clicking a few buttons while others claim that all a person needs to do is click a few buttons and out pops a ready made commission generating website that will siphon profits from the internet on complete autopilot.

The main issue with the large majority of these claims is that there are a relatively low number if any real success stories of everyday ordinary individuals who are experiencing the results these types of affiliate marketing products claim to produce.

It’s with these results in mind that an individual could reasonably speculate as to whether or not affiliate marketing is indeed a real internet money making opportunity.

What Exactly Is Affiliate Marketing Anyway?

Let’s discuss affiliate marketing for a moment and clarify what affiliate marketing actually is. To illustrate what affiliate marketing is about, let’s consider this example.

Tommy is a frequent flyer with a particular airline and as such has learned that this airline operates a program that will allow him to generate a commission each time he recommends another person who makes a reservation and books a flight.

In essence Tommy will make money everytime he refers anyone of his friends or family members to this airline and they purchase a ticket. The airline will designate a specific code to Tommys’ account that will automatically keep track of the referrals he makes and give him the credit for the sale.

The reason why this arrangement is such an attractive and lucrative proposal for Tommy is that he didn’t need to create his own airline, supply customer service or deliver the product to the customer. All he needed to do was simply point his friends and family to the airline, give them with a special discount code to use when booking the flight and get paid as a direct result of his referral.

MLM vs. Affiliate Marketing What’s The Difference?

This method of doing business is not new and has been going on for years. MLM commonly known as network marketing employs this method for offering goods and services to the general public at a reduced prices, while providing an opportunity for the referrer to generate income at the same time.

However when it comes to affiliate marketing on the internet, a person can pick and choose the companies they would like to partner with without the requirement of having to build a downline or talk with people face to face.

Today an individual can simply build a website in any particular market and recommend goods and services to their audience by making a link available to the website of the service they are recommending.

Everytime a referred visitor clicks on that persons affiliate link and buys something as a result of that referral, the affiliate who made the recommendation earns a commission based on the predetermined percentage set by the vendor in the affiliate agreement.

Does Affiliate Marketing Online Really Work?

Because of the simplicity of the process it is reasonable to question whether or not affiliate marketing online is to good to be true.

As simple as affiliate marketing seems, it’s not that cut and dry. It is vitally important to realize that affiliate marketing is still… marketing. In order to effectively marketing anything online, an individual would need to know the market they are targeting.

Truly profitable affiliate marketers have developed the ability to figure out which markets are profitable and how to match the right products and services to the needs of that market.

For people who take the time out to learn fundamental marketing principles and utilize them, affiliate marketing online can be a very worthwhile way to make money from the internet.

Are you a long-term thinker or are you someone who is looking for the ‘magic button’ to internet wealth? How you approach the business of affiliate marketing will most certainly have a bearing on the results you obtain.

Affiliate marketing is without a doubt a very effective way to begin making money on the internet but just like any other business it is undergoing changes on a constant basis.

Nando

What do you think about affiliate marketing? Have you had much success with it? Leave a comment below.


Vital Ingredients For A Content-Rich Site

In order for your attempts to optimize your search engine rankings to be successful, you will have to turn your whole website into a kind of billboard. You will want to put keywords in every place they can be utilized efficiently.

This is the most productive way for you to improve your visibility online. The greater the amount of people searching for what you sell, the more customers you are apt to get. Keywords are not going to do the job alone.

If that was the case, you could simply list every keyword you find and generate massive traffic to your site. But what are they going to see when they arrive at your site?

If it’s keywords alone in a list, they will more than likely. That’s why it’s essential that you build a website that is both attractive and content-rich.

Just Give Me The Facts Ma’am…

The internet is all about information. Regardless of what else people want, they are searching the web for information of one type or another.

Bearing this fact in mind, it is your duty as the internet marketer and business owner to create a site full of information that will not only bring customers to your site, but make them stick around long enough for them to spend their money with you in exchange for the value you provide.

If information is all you are providing, a content-rich site is even more important. If the content is not of good quality, people won’t be back.

What’s The Main Ingredient For Creating A Content Rich Website?

The best methods of making your site content-rich will consist of a good amount of writing. Writing articles that inform and entertain readers is one particular way to do it. These articles need to be highly relevant to your target customer’s interests.

The larger the amount of short articles you can write concerning the many varied aspects of the focus of your site, the more effective they will be.

Adding news information will increase the site’s content richness. Information concerning some new situation in the market will boost the value of your site. Simple features like an interview, special report, or product descriptions will improve the quality of your content.

The last thing to keep in mind is that your content needs to be updated regularly. Stagnant information will become boring, so you need to keep adding new information to keep it fresh.
Use of Keywords

Since keywords are what attract the search engines, the more content you have, the more chances you will have to include those necessary keywords. When you update your content, be certain to add in as many keywords as you reasonably can to that content.

It is all about attracting the attention of your target audience and making a profit. Relevant keywords and content are the methods that will help you get where you want to be.

It naturally makes sense to look for ways to speed up the process, especially if you are short on time and want to see results faster and make money faster.

Here’s one solution that can help to make generating quality content on your website easier.

Do you agree with this article? What’s been your experience? Leave a comment below and let us know…

 


7 Article Writing Techniques For Improving Traffic and Sales

Just about anyone can use a little help with his or her article conversions. Even the best marketers tweak their style to try to achieve the very best conversion rates possible. Here are seven article marketing tips that can help you have even greater success with your marketing campaigns:

Tip #1:

 Treat Your Title Like the Star Attraction.

If they do not like your title, they’re not going to read the rest of your article, much less make it to the resource box where you have your hyperlinks. Invest more time to create a traffic pulling title than you do with any other part of your article.

Tip #2:

Maintain Adequate Keyword Density.

The majority of article directories do not impose limits, but the good ones do. That’s because they know what search engine spiders calculate as keyword stuffing. Keep it to a healthy 2%, which means for every 400 word article, you could use your keyword phrase 8 times in total.

Tip #3:

Break It Up With Bullet Points.

Make your article easy to read by creating lists in bullet point form. Individuals love to quickly skim through an article first and then click on to the next chunk. Or, if they like what they see in the bullet points, they’ll go back to the start and read your article more thoroughly.

Tip #4:

Make Sure You Check Your Spelling.

Don’t use spellcheck only to check the quality of your work. It doesn’t always pick up the mistakes. Go through your article word by word and make sure it’s correct. Some people will click away if they come across a spelling error.

Tip #5:

Watch for Trends You Can Make Use Of in Your Article Marketing.

Magazines and news shows will touch on a wide range of niche topics, and you can look out for trends or topics and then use them to rank high fast with your articles.

Tip #6:

Turn Your Articles Into Viral Magnets.

Your article marketing campaign does not end once the directory approves and publishes your article. Give it a boost by pinging your article link, bookmarking it on sites like StumbleUpon, and posting it on your own blogs and websites!

Tip #7:

Run More Than One Version of Your Resource Box.

Don’t make the common error of creating a short bio or “about me” in your author’s resource area. When it comes to article marketing, this is the prime spot where you’re supposed to guide your reader from the body of the article to your call to action. Go out with a bang and invite them to download a free offer or follow up for some deeper information. And create a few variations to see what works best.

Employ all or some of these seven article marketing techniques and you’ll be well on your way to designing an effective article marketing campaign that generates profitable results every time and lasts for years to come.

Article marketing is one of the more effective ways of promoting affiliate products as well as your own products. Many people have been able to successfully create healthy incomes on the internet just by using the tips that I’ve just shared with you.

Was this article helpful? Do you think I left anything out? Leave a comment a below and share your expertise…

 


How Does Someone Go About Making Money With Affiliate Marketing?

Everybody has some sort of hobby or interest. Some people get pleasure from reading or collecting all kinds of books, music, and movies while others like sports, traveling and any number of other things they like to do.

There are people who love gardening and a whole bunch of folks that love pets. These areas of interest help individuals to unwind and forget about their everyday issues and troubles and these areas of interests are just popular amongst most individuals.

But there aren’t many people that get enjoyment from a hobby that makes them money unless of course, you love your job.

Possessing the ability to generate profits from your hobby could easily give you the liberty to invest more time with your family and friends or offer you the choice to quit your job.

These are just some of the principal inspirations that influence a persons decision to go online and start an internet business; their motives are either to supplement their income or to little by little replace the income from their job. Affiliate marketing is a very real way to begin generating revenue from the internet.

Vendor/Affiliate Partnership

The fundamental principle of Affiliate marketing is to create a revenue sharing partnership between a web merchant and one or more affiliates. The affiliate is paid a commission for referring clicks(visitors), leads or sales to the merchants website.

The benefit for the affiliate is that he can generate cash flow in a small business that does not call for any upfront costs related with producing products.

As an affiliate there is no need to be anxious about e-commerce, bookkeeping, or even customer support as all of these are part of the merchant’s responsibility.

In consideration of all the benefits associated with being an affiliate marketer, the concept is probably looking pretty sexy right now, right?.

But there is one little question you have to answer before you dive right in and that is…

Do you have what it takes to be an affiliate marketer?

It is incredibly vital to understand prior to getting started that you have to choose a market that interests you. Are you acquainted with the products in that niche and which products and services do you think you could do the best job of selling?

As soon as you can identify what you want to become a specialist at the next question is…

Can you make a sustainable income in that niche?

The bottom is that it will take perseverance, patience, and a lot of determination to make your affiliate business successful but it’s got to be worth your while or you will be wasting your time. This is what successful affiliates take into consideration before they launch any kind of marketing campaigns.

Countless potential entrepreneurs end up falling short of their goal to create personal wealth on the internet simply because they ignore the fundamentals and become impatient. It is also essential to know what your strengths are, what you are good at and truthfully assess your abilities to achieve your income goals. Most importantly, you have to have a strong desire to be successful in affiliate marketing.

Avoid Distraction

Despite the relatively low barrier to entry involved with affiliate marketing, it is not an easy task. You will have to understand and utilize a variety of strategies and techniques for advertising your product or service successfully. It’s crucial that you learn to avoid letting yourself get sidetracked by every ‘shiny’ new product offer that comes in your email inbox.

Successful affiliates realize how crucial it is to get the focus of their audience and this is their objective when you receive a promotional offer in your email inbox. To become a profitable affiliate, you will need to invest in your education in order to build your business with greater proficiency.

Traffic and Conversions The Prime Thing 

Skilled affiliate marketers understand how to promote their sites effectively and get thousands of visitors to their websites with a substantial majority of the visitors converting into sales. So the quicker you set up your website, the bigger your prospects are for making money on the internet that much faster.

The real advantage of building your affiliate marketing business with a long term vision in mind is that once your system is setup and operating like a well oiled machine, you can literally generate thousands of dollars from the internet while you sleep. Think long-term beyond the quick hit one-off commission. The real money is in the long-term.

Upsells, Backend Offers and Recurring Commissions

Another very important element that can literally double and triple your profits from the same number of visitors to your site has to do with upsells, backend offers and recurring memberships.

Knowing how to offer your visitors more higher-priced services can practically triple your revenue getting capacity almost instantly.

Once you get good at doing these things you will be in a much better position to increase your earnings because you will be able to teach others how to do these things as well.

This will increase the value that you have to offer in the relationships that you develop with your subscribers and customers. Earning a sustainable income becomes a whole lot easier once this ground work is established.

The key takeaway is not to let yourself get sucked up into all the hype so as to get distracted and caught up in the endless cycle of learning.

Affiliate Marketing Does Not Mean ‘Get Rich Quick’

Affiliate marketing is about more than placing links on your website and hoping to generate a few sales. Although you can begin there, it’s most effective to put together well thought out marketing campaigns for the affiliate programs you choose to promote. However genuinely successful affiliate marketers know the value of treating their customers and visitors as friends.

Commit to building relationships with your customers and especially with the visitors who come to your site. The long term rewards will far outweigh the work you had to put in on the front end.

What do you think? Do you agree? Was this post helpful at all? Please take a moment to share your thoughts below…

 


3 Ways To Develop A Targeted Affiliate Fan Base

Profitable affiliates understand who the people in their target market are and how to communicate persuasively with them. This is one of the fundamental elements of affiliate marketing and the reason why top online marketers are able to build a profitable affiliate enterprise online.

We are going todiscuss three proven and simple ways that you can build a targeted list of prospects and turn them into buyers.

The first way to get started with creating a targeted fan base of people whoare keenly interested in what you have to offer is to begin creating a list of subscribers.

Developing a list of tightly targeted subscribers consists of identifying what it is the individuals in your market want to learn about, are having a hard time with and wish to succeed at accomplishing.

With this information you can create an offer that will give them the information they want. As soon as you have created your offer all you have to do is setup a simple website so you can give the information away free in exchange for a name and email address.

This is the starting point of what is typically known as a sales funnel. At the top of the funnel you have a broad range of individuals in your market. As individuals come into that funnel, the questions you ask and the offers you make will continue to filter out those who most likely will not be your ideal prospects, resulting in a base of laser targeted susbcribers.

The second method for building a highly targeted base of prospects is to start blogging.

Starting your own blog is a great way to converse with your target audience and develop a friendly relationship with them. There are lots of free website content management systems online that you can work with to begin communicating with your audience.

The most popular and commonly used ones are Blogger and WordPress as both make it very easy to update and your content and develop your brand.

A key factor for creating a blog that gets response from the people in your market is to inject your personality into your writing and to have an opinion.

Don’t make the mistake of trying to please everybody because by doing that you will end up pleasing no one. To speed up the targeting process even more it is most beneficial to provide your readers an opportunity to subscribe to your list right from your blog.

concentrate on writing your posts in a manner that encourages your readers to respond by leaving comments and maintaining an ongoing conversation.

A third way to create a laser targeted affiliate fan base is by participating in forum discussions.

Forums are packed with individuals who all share a standard interest in a specific subject. The advantage of these forums is that they are broken down into smaller segments that are related to the main topic.

Most forums allow you to place a signature link at the bottom of your post. This provides you with an opportunity to expose your internet business to those whom you’re conversing with. In addition to the exposure you gain from those involved in the immediate discussion, you will also garner additional exposure from people who happen to find your link in the search engines.

As mentioned before, forums allow you to interact with individuals who already share an interest in the topic of your affiliate marketing business. This is a very efficient way to develop a laser targeted affiliate business that produces lasting income online.

Nando

If you have some additional insight to offer would you kindly share it by leaving a comment?


3 Reasons Why Any Serious Affiliate Would Want To Have A Website

It is likely that at some point or another you may have seen an ad for an affiliate marketing product that says having a website is not necessary. while this could be true in a very basic sense, it’s not the very best advice.

Why?

I am going to give you three reasons why it is necessary to have your own website as an affiliate marketer.

 

#1

The first reason why having your own website as an affiliate is important is because…

It operates as a point of contact and differentiation between you and the thousands of other affiliates out there.

Yes you can simply advertise your affiliate link if you’ve got enough cash flow to pump into an advertising campaign, but if you as a person stay hidden from the start of the sales process, what loyalty will the consumer have to purchase from your link?

#2

The second logical reason having a website as an affiliate is necessary is…

To provide quality content.

Having your own website is a great way to keep providing useful content so that you can develop a level of credibility with your audience. If you know what you are talking about and are able to communicate information in an clear and useful way then, your recommendations will bear more thorough consideration over the next affiliate who is just promoting an affiliate link.

#3

The third reason you should have your own website as an affiliate is…

For feedback.

One of the most difficult ways to go about affiliate marketing is to guess at what it is your audience is interested in.

With your own website you can start a conversation between you and your visitors and work at finding out what is of the most value to them. Once you know what it is they are struggling with, have questions about and want to achieve, you will be in a more suitable position to recommend the most appropriate solutions.

As you can see affiliate marketers who don’t have their own websites really do not stand much of a chance of competing successfully in the affiliate marketing industry.

Today it’s very easy to setup a website and start building your affiliate marketing business the right way from the start. Affiliate marketing is constantly changing and it’s necessary to keep on top of the latest trends, if you wish to be effective as an affiliate marketer.

Nando

What do you think? Leave a comment and share your experience…

 


What Do You Need To Do To Generate Income With Affiliate Marketing?

Successful affiliate marketers know…

…the benefit of offering quality content and building relationships within their particular markets.

As long you work on continuously providing quality content to your prospects and customers you will experience profitability that most people can only dream of from the internet with affiliate marketing.

Most men and women have a hobby or something that they like to do in their spare time. Some people like playing video games, participating in sports activities or just sitting quietly and reading a good book.

Some people like collecting stamps, while others may enjoy watching a good movie every once in a while. However there are very few individuals who can say that they have a hobby that earns them income.

It would certainly be an awesome life if your daily routine involved waking up to indulge in your favorite hobby and make enough money from it to support your lifestyle at the same time wouldn’t it?

This is basically one of the motivating reasons behind why so many people are searching for a way to start their own profitable venture on the internet.

It has been said that: “when you love what you do, you will never work a day in your life.” One such way that people are accomplishing this is through affilate marketing.

The fundamental principle of affiliate marketing is…

…that an individual is capable of establishing a business relationship with a merchant and make a commission from each and every referral that converts into a sale for that merchant.

An individual can in essence become the middle man who gets paid for connecting leads to businesses that convert into profit for that business.

The attractiveness of affiliate marketing rests with the fact that an affiliate marketer doesn’t have to soak up any of the costs associated with creating products, product delivery, accounting, or customer support.

The only thing that the affiliate has to focus on is effectively connecting the right consumers to the products they promote and getting as many as possible to the merchants website.

Although that sounds easy enough, successfully accomplishing these objectives does not happen instantaneously.

It takes persistence, drive and determination to become a successful affiliate marketer.

In addition to the qualities mentioned above, a good affiliate also has to be willing to learn and apply tried and proven techniques in order to adapt and adjust to the constantly changing nature of the internet.

A very serious choice to take into account is that of the market you decide to enter. This is significant because you will have to generate lots of content in order to feed your markets thirst for knowledge as well as develop a relationship that will translate into profits down the road.

Are you a long-term thinker or are you someone who is looking for the ‘easy button’ to internet wealth? How you approach the business of affiliate marketing will most certainly have a bearing on the results you obtain.

Nando

What’s your opinion? Was the information in this post helpful? Please share your thoughts by leaving a comment below…