Read This If You Want To Make More Sales From Your Blog

Blogs are awesome, they are super easy to set up and they are amazing when it comes to getting traffic to them but…

Before we even get started let’s just acknowledge straight out of the gate that…

Blogs are horrible when it comes to conversion rates.

 

Here’s why…

  • Category links
  • Sidebar links
  • Banners
  • Links within your content
  • Footer links

From the moment a visitor comes to your blog they are already being presented with w-a-a-a-y too many choices. They can read your post, but the likelihood of them getting through it is hindered by the fact that they’ve got all those other links vying for their attention.

Has This Ever Happened To You?

Ever find yourself reading a post and somehow almost magically your eyes just kind of wander over to the links in the sidebar and the next thing you know you’re scanning the titles to see if there is something interesting you would like to click on?

The same can be said of the category links that most WordPress themes include in their navigation bar just below the header.

To make matters worse, as marketers we are tempted to plaster all kinds of additional banners and other links everywhere we can further overloading our readers with all kinds of choices.

Now here’s something I’ve learned over the years that took me a good little while to recognize and that is…

“A confused mind does nothing.”

Here’s A Little Story I’d Like To Tell…

I’d like to relate a funny little experience I had with my 7 yr. old son Xavier.

Practically every week or two Xavier and I will go to Toys ‘R’ Us and we will literally hang out in there for at least two or three hours.

In those two or three hours I let him roam all over the store and he can play with just about any of the toys.

It’s pretty fun actually except when I have to go chasing him around the store to get him off the bike.

Anyway, once he’s had his fill and it’s time to go, I typically would ask him if he had a choice to get one toy… which one would he buy?

9 times out of 10 his answer is: “I don’t know”.

Now being a kid, naturally he WANTS something, after all he can’t walk out of there empty handed can he?

OR can he?

Obviously I’m not going to just buy him any old toy just to satisfy his desire to get something because that novelty will wear off before the day is over and that’s money wasted.

So this means that in order for him to choose a toy that he really wants, we’re going to have to make another trip to the store so that he can focus more clearly on what it is exactly that he wants.

However something interesting usually tends to happen every time we go through this process and that is that at some point he’ll ¬†just forget all about it.

Until his desire to get something from Toys ‘R’ Us is awakened by another television commercial. (blast those toy commercials!!)

Making The Connection

O.k. let’s talk about what this story has to do with getting better conversion rates on your blog.

Visitors find your site in the search engines and just like Xavier in the toy store they visually walk all around clicking on this link or that link, reading this or that post, they might even read your about me page and then by the time they’ve had their fill… they leave.

No sales are made. But they had a lot of fun though. Still, no sales are made.

Now this is not to say that no sales will ever be made, because it might take a few visits before they make up their mind. If they come back.

So how can we increase our chances of converting our visitors into buyers on our blog?

Well for one thing it’s imperative that before you just start piling on content and links everywhere…

Decide On Your Objective Make A Plan To Achieve It

  • What is the main objective of your blog?
  • Is it to promote affiliate offers?
  • Are you trying to build a list of subscribers?
  • Is it to make money with Adsense?
  • What kind of content will you need to support that main objective?

Answering these questions first will help you to strategically place links on your blog that will support whatever the main objective is.

Whatever the main objective for your blog is, every link that your visitor clicks on will support that objective and lead them to take the action you want them to take.

Here’s a short video to illustrate more clearly what we’re discussing here…

Hopefully that video made things a little clearer for you…

If you want your readers to take a specific action than you absolutely must make sure that your content, your banners and any links you place on your blog, whether in the content or anywhere else, all support your main objective.

Minimize Distractions As Much As Possible

Make every effort to avoid the temptation to clutter up your blog with unnecessary distractions that will impede your efforts to make sales.

Sometimes as marketers, we can be our own worst enemy.

As far as my son Xavier is concerned, I don’t just let him go off and play in the store without watching carefully and taking notice of which particular toys he gravitates toward the most.

Knowing what particular toys grab his interest the most helps to me to help him decide a lot easier what toy he would like to get.

Paying attention to the keywords people use to find our blog in the search engines can help us to accomplish this.

Once I know that, then I simply set it as a goal for him to achieve. What did you think… i was just going to go ahead and buy it?

Ah-ah. Nope. He’s gonna have to put in a little work to get the reward. (Just a parenting side note).

So I hope this post was useful in helping you to see how you can effectively increase the conversion power of your blog.

Was it? Did I cover the subject adequately? Do you have a suggestion you would like to share? Please feel free to join in the conversation and leave a comment below…

One Response to “Read This If You Want To Make More Sales From Your Blog”

  • List Brokers on May 21, 2012

    Great stuff here Nando! I would also suggest to collect e-mails from your audience and be one of the list brokers to make money on your blog. There are companies who are really interested with these list brokers so that they could market and contact these potential customers.

    Hope this helps!

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