Forum Marketing – How To Be The Person People Want to Buy From
I mentioned this in the previous lesson but it’s worth mentioning it again for emphasis…
Forum marketing is one of the easiest ways to attract unlimited and laser targeted traffic to your blog.
Even though the back links from forums don’t hold as much weight as they used to, they are still valuable in today’s SEO driven environment.
But the last thing you want to do is overlook the forest for the trees in a forum though.
It’s about way more than just getting a back link.
Contrary to popular belief…
It”s not about trying to make a quick sale by luring unsuspecting newbies away from the rest of the herd.
Forums give you the opportunity to build brand awareness, which in turn gives you the far more profitable opportunity of being recognized as an authority in the market you’re in.
It’s all about developing the kind of influence that magnetizes people and draws them to your business regardless of how crowded the market is.
Have you ever caught the eye of someone looking at you in a party?
Even if the room is packed, you are still somehow drawn to that person.
You can make the same thing happen in a forum.
So how do you do this?
Focus on providing quality information to the community.
Help members by addressing questions, offering guidance, and doing your best to contribute to the network.
You’re probably wondering how in the world you’re supposed to make money if all you’re doing is giving away your time and knowledge for free right?
It’s ok, you’re not imagining things, I used to feel the same way about it.
But what you need to realize is that you are putting something very powerful at work for you by approaching forum marketing this way.
By providing real help and good advice to your target audience A.K.A buyers, you are building a reputation of integrity for your business and increasing the awareness of your brand.
Think about it for a second…
If the people in your market know you as someone who is consistently willing to help without asking for anything back they will naturally feel compelled to WANT to reciprocate in some way.
Doing this creates somewhat of a natural curiosity about you and a subtle desire that makes people want to know more about you.
Another thing that will happen is that the people you converse with will begin to champion your business, ultimately giving you added leverage when it comes to promoting your brand and building an awareness for it in the marketplace.
That’s not a bad deal when you think about it because forums are free to join.
Don’t Shove Your Hand In Their Pocket, Let Them Take Out Their Money And Throw It At You Instead...
What that statement means is this…
In forums it’s very easy to get greedy and try to shamelessly plug your business in as many posts as possible but, that will only get you kicked out of there faster than a skunk at a backyard barbecue.
And just like that skunk, promoting your business like that will only leave a bad odor in the air.
The last thing you want to do is stink up the room.
The easiest way to keep this from happening is to focus on contributing value to the conversation and then making an offer in your signature file to continue the conversation in a more personal way on your blog.
It’s like meeting someone at a party and starting a conversation.
If you hit it off with that person you make arrangements to talk again so that you can get to know more about each other.
The only difference is that because of your interest in the other person you don’t want to be distracted by the ambient noise of a party going on in the background, so you opt to meet at a place that isn’t so distracting.
That place is… your blog.
If you’ve been paying careful attention to these lessons (and I know you have) you’ll notice that I’m not just showing you how to get traffic.
I’m also showing you what it takes to convert that traffic into subscribers and customers.
So to wrap this lesson up there are a couple of other things you want to pay attention to so that you don’t waste unnecessary time which is ultimately… money.
1. Spend 30 minutes to an hour daily posting helpful advice and insight. The simpler you keep this traffic strategy, the easier it will be to manage.
2. Only spend time in forums that have a lot of members and get a lot of traffic.
You can typically tell how often visitors frequent certain forums by looking at the date of the latest posts as well as the size of the membership.
You can see how many people are in a forum by scrolling to the bottom of the home page.
Not only will you see how many members there are but you’ll also see how frequently people are joining.
Another way you can see whether or not a particular forum is worth spending your time in is to take the domain address and plug it into Alexa.com
This site will tell you how the site ranks in terms of traffic volume.
The way it works is…
The lower the number or rank, the higher the traffic.
As an example Google ranks at #1, meaning that it is the most visited website on the internet.
Forums that have a ranking of 50,000 or less typically get loads of traffic, so you can use that tip also as way to make sure that you get a higher ROI on the time you invest in this strategy.
You can actually get traffic like this from even more sites all over the web and build relationships with the players in your market at the same time easily.
I’ll talk more about it in the next lesson.