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NonStop Blog Traffic Lesson Five

  How To Give Them Just Enough To Want More

Have you ever had someone tell you about a movie they saw and in all their excitement, they end up telling you so much about the movie that you feel as if you don’t need to see it?

The same thing can happen with articles that give away too much information.

If your reader learns everything he needs to know about the topic of your article…

What reason does he have to visit your blog or website to get more information?

To solve the problem of how to write an article or blog post that doesn’t give away too much or not enough, there is a very simple system that works every single time.

It looks like this…

  • Topic Introduction
  • Examples of Subject Matter
  • Solution/More Information on Subject Matter

Topic Introduction

With the topic introduction you are clearly explaining exactly what the article or post is about. If you were writing about how to quit smoking, you would explain the benefits of quitting, the available aids and so on.

Examples of Subject Matter

Then you would provide examples that directly relate to your topic, for example with smoking, you could provide examples of some of the remedies or aids that don’t work.

Solution/More Information on Subject Matter

And finally, you would provide information on a possible solution, and show them exactly how to get started.

Blah, Blah, Blah…

You also want to try to stay within 500 words or so. Articles and posts that are longer tend to bore and distract your reader.

Have you ever arrived at  a blog or article  and scrolled down to see how long it was first before you decided to invest the time in reading it?

I know I have and if what I see looks like more than I’m willing to read at the moment… I’m outta there.

So for a blog post 500 – 600 words should be enough to get your point across.

Your author’s resource box is the ONLY element of your article that allows you to promote your website, which is why it’s absolutely vital that you create a compelling resource box that incites a call to action on the part of your reader and entices them to follow through by clicking on your links.

Use your resource box wisely, and make sure that you offer your reader an enticing incentive to make them click through to your website or in the case of a blog post the best use of your author resource box or byline would be to get your readers to subscribe to your list.

To build a list of subscribers from your articles and blog posts you can offer a free course, ebook, report, video, or something else relevant to the topic of your article to your reader.

When creating your authors resource box, make sure to use anchor text whenever possible. This will help you rank for specific keyword phrases within the search engines.

Although it isn’t every article directory that allows you to use anchor text within your author resource boxes, it is wise to include various keyword phrases relevant to your market whenever possible.

You also want to incorporate a strong call to action, directing your reader to the action you want them to take which is to click on the link that leads back to your blog/website or subscriber offer.

You should also limit the number of links contained within your resource box to only one or two max. Doing this will give your reader a clear message, to click over to your squeeze page or to a specific product and in most cases they will do both.

IMPORTANT:

Your overall article or post should always be direct, relevant and tie in with the website or product that is featured within your author’s resource box.

 

In the next lesson we’re going to explore the power of Press Releases, complete with a template you can use to write your own to attract some serious traffic to your blog.

Til tomorrow.