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NonStop Blog Traffic Lesson Two

6 Critical Steps You Must Take To Make Free Traffic Work

It’s been said by many so called search engine ‘aficionados’ that getting back links is all you need to get high rankings for the keywords of your choice.

Well to be honest with you… they are half right.

You do need back links but you also need to have something else in place first if you want to attract laser targeted visitors to your blog.

A highly optimized website.

What the heck does highly optimized mean anyway?

A highly optimized website is one that…

  • Contains relevant content related to the main keyphrase that you want your website to  rank well in the search engines for.
  • Contains the right mix of your main keyword or phrase along with associated LSI keywords within your content.
  • Contains title tags, meta description, and header tags to help search engines determine user value.

With these components properly in place, your blog will be ranked in the most optimal (most desirable, satisfactory) position for searchers to find YOUR content.

But there’s more to this than meets the eye. (More to this than meets the eye? What is this? Transformers? 🙂

Anyway I digress…

Believe it or not there is such a thing known as ‘over optimization’ that can actually hinder your blog’s chances of getting ranked well for your target keyword.

Over optimization involves the redundant or excessive use of a target keyword within any piece of written content for the sole purpose of trying to manipulate the search engines.

For example,

If I were to write a post about blue widgets and severely over emphasize the value of blue widgets by using the term blue widgets throughout my content so that the search engines would rank my site high up in the search results for the term ‘blue widgets’, chances are my post would be considered SPAM and not rank at all for the term blue widgets.

Not only does writing like this hinder your blog’s ability to rank high in the search results, it doesn’t provide the value a searcher would need to make a decision to buy your blue widgets.

Make sense?

So how do we indicate to the search engines what keyword or phrase we are trying to rank our content for?

The first step is to implement the use of…

1. Title tags

Search engines rely on spiders to crawl websites and index pages accordingly.

When a spider (otherwise referred to as a crawler) lands on your blog or website, the first thing it takes notice of is your domain name and your websites title tag.

A title tag should include a description of what your blog or website is about. Instead of just including your websites URL, you should always incorporate your primary keyword phrase into the title tags of each page on your site.

Example: Instead of just calling your index page “yourwebsite.com”, include your primary keyword in the title like this…

The Best Antique Auto Transport On The East Coast!

Antique Auto Transport in this example would be the keyword.

The title tag can be found in the head area of your website HTML source code, so you’ll need to look in the source code of your HTML file to edit this information.

To get an idea of what the source code looks like on any blog or website simply right-click on your mouse and go to “view source” to get a better idea of what we’re talking about just in case you weren’t sure.

A quick example of what the title code looks like in the source code is…

<HTML>

<head>

<title>The Best Antique Transport On The East Coast!</title>

</head>

<body>

</body>

</HTML>

You want to make sure that you use different title tags on every single webpage, that way you are able to rank for more than one search term related to the subject matter of your blog.

The next step is to make use of…

2. Header tags

The use of header tags is beneficial because they allow you to highlight important text on your blog.

When you use header tags the spiders pay extra special attention to the text contained within those tags.

Using header tags also allows you to showcase specific text to your visitors, like headlines and bullet points. Using header tags will help you emphasize the important information on your blog.

An example of a header tag is…

<h1>Best Antique Auto Transport</h1>

You can use header tags throughout your individual pages as well to instruct the spiders to pay attention to additional portions of your page content.

A third step is to use a…

3. Site Map

Site maps help your visitors and search engine spiders navigate their way throughout your pages and categories, by outlining all of the different areas of your site.

To quickly and easily create a sitemap for your blog you can download and install the Google XML sitemaps plugin available for free in the worpdress plugin directory at: wordpress.org/plugins

Next is the use of a…

4. Meta Description

The meta description basically provides a summary of your content on the page your visitors land on. Meta descriptions also help the search spiders to identify what the focus of your blog post or page is about.

As for the development of your content in connection with optimizing your blog, you should pay attention to keyword proximity, the prominence of your keywords in addition to the structure of the content itself.

The prominence of your keyword is based on the first instance of where it appears in your content.

A keyword phrase that is used at the end of your content will be considered less relevant than a keyword phrase that appears in the first portion of your article content.

What this means for your blog post or page is that you will need to ensure that you implement keyword phrases into the first half of your content, so that it is given more weight when search spiders index your blog.

Another step worth paying attention to is…

5. Keyword Proximity

The importance of keyword proximity is that it indicates to the search engines that these keywords are related to one another.

For example, if you search for the keyword phrase ‘antique auto transport’ in Google, you will pull up listings of websites that include the keyword phrase ‘antique auto transport’.

Without quotations, all websites that feature the keyword antique, auto and transport separately will also appear in your search results.

Since you want to rank for specific phrases, rather than just individual keywords, you need to do your best to focus on close keyword proximity, so that search engine spiders crawling your website index entire phrases than singular keywords.

This bring us to our final step of…

6. Using Anchor Text For More Laser Targeted Link Traffic

The use of anchor text can make a significant impact on your blogs rankings in the search engines.

With anchor text, you are specifying to the search engines why the link associated with the text you’re using to identify it is so important, whether it is internal ( one page on your site linking to another page on your site) or external (websites other than your own that are linking back to you).

Example: A link without anchor text would look like this:

www.your website.com

A link using anchor text would look like this:

Antique Auto Transport

Anchor text is important because it allows you to rank for specific keywords, rather than just for your main website’s URL.

When creating internal and external links, you always want to do your best to focus on including your primary keyword phrases, and that you vary the text used so that you are able to rank for different keyword phrases, rather than just one.

This is exceptionally important with off-site or off page SEO when creating back links for your blog as well.

In tomorrow’s lesson we’re going to talk about how to use one of the most effective traffic generations techniques in the book to get unlimited traffic to your blog.