Should You Write A Product Review?

Here’s a question that comes up often. “How do I review a product without actually buying the product?”

This unfortunately is what gives Internet marketing a bad name; people reviewing products that they’ve never used or for that matter never even seen other than as a listing at Clickbank.

Now, you might be tempted to say, “But what if I want to sell a lot of products at Clickbank? I can’t buy them all. I’ll go broke.”

Well, first of all, selling a product and reviewing a product are two different things, though granted if you are going to sell something you better be able to say something about it to people if they have questions, unless of course you use the Adwords route.

In that case, they just go straight to the sales page. You just put up your 3 line ad and you’re done with it. You’re not lying. You’re just promoting.

But reviewing a product is telling somebody your personal experience with the product. How can you do that unless you’ve actually used the product? Anything else you say will only be a lie. So if you’re wondering if there is a way to get around this, the truth is… you can’t.

Either buy the product and review it honestly or don’t buy it and don’t review it.

There’s really no gray area here. It’s black and white. You either do it right or don’t do it at all.

Now, having said that, if you are going to review a product, there are ways to do this so as to make the product review as effective as possible.

Ultimately, you do want to make a sale from the review, unless the product is so awful that you would have a hard time recommending it to your worst enemy. In that case, you can do one of two things…

1. Review the product, warn people it is crap, but still give them a link to the site so they can check it out. Let them make the final decision.

2. Get a refund and not review it all.

So, just how do you go about reviewing a product so that the review is not only believable but also effective enough to maybe make you sale?

Well, the most important thing about the review is to make sure you include something negative about the item you’re reviewing. If that is making you scratch your head, bear with  me for a moment.

If a person reads a review on a product and every little thing about the review is just glowing with praise, the person reading the review is going to think that you’re just out to make a sale. But, if you include some minor negative things in your review, they’re more likely to believe in what you’re telling them.

Certainly you shouldn’t have trouble finding something about the product you’re reviewing that could be better or improved upon. Just dig hard enough and you’ll find it, even if it is the greatest thing since sliced bread.

Believe it or not, writing reviews is a very effective way to make sales.


What do you think? Did I hit that too hard or was it O.k.? What do you recommend? Leave your comment below…

One Response to “Should You Write A Product Review?”

  • ahmad on April 18, 2009

    I haven’t try product review but always did site review 🙂

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