Apparently there is a good deal of disparity going around whether or not getting backlinks to your website is even worth the effort anymore.

I guess it’s understandable to be a little concerned about whether your content will be de-indexed or not, but all is really  not lost and the truth of the matter is that what most of us may have learned early on as far as link building and site development are concerned is the thing that will give us the best shot at building long term income online.

So when did getting backlinks to your website become a problem?

You see, it became relatively easy at one point to put up a one page review site that blatantly contained affiliate links and served no other purpose than to make sales.

Nothing wrong with the intent, but due to the fact that spammers began running Xrumer and scrape box links along with thousands of forum profile links to these sites to get them ranked high on the serps, the overall quality of information began to decrease at lightening speed.

Getting backlinks to your website vs. Google’s money

Now it’s important to take into consideration the millions of dollars of advertising that Google receives on an annual basis because so long as searchers are not satisfied with the results they get when they are looking for a specific piece of information, the amount of clicks on those paid ads is going to drop and the Big ‘G’ is not about to let that happen.

If you were in their shoes what would you do?

So this just makes it that more important to pay attention to developing sites with a structure that caters to quality content and giving the end user what is they are after.

This also means that getting backlinks to your website from reputable and relevant websites can only work, so long as the content being posted on those websites is of good quality as well.

What about getting backlinks to your website with software?

The truth is that none of this would be so difficult to adapt to if the majority of marketers kept to doing this in the first place. But due to the amount of work that goes into developing a top quality website that can be considered a real authority on the internet, all kinds of instant backlinking softwares began to popup to meet the demands of a market that doesn’t want to work that hard.

Does that mean that all back linking software are bad? No, not at all as a matter of fact there are some pretty good ones out there that actually do what they were created to do, but as is the case with many things in life, eventually someone figures out a way to use them in a spammy way.

So is getting backlinks to your site worth the effort?

Absolutely, so long as you intend to build with fire resistant materials like:

1. Quality Content

2. Relevant Backlinks

3. Good Site Structure

Despite the fact that many marketers have reported negative effects from Google’s latest Panda slap, there are many more that have begun to enjoy higher rankings because of it.

But you know what? Everything up there that you just read is my own opinion. What do you think, do you agree or disagree? Leave a comment below and let me know what YOU think :=)

Nando