The Right Way To Build A Relationship With Your List Using Free Offers

Building a list of subscribers can seem daunting in the beginning and one of the biggest problems most marketers struggle with is trying to increase overall responsiveness.

If you have been learning as much as you can about internet marketing and how to make money online you know doubt have opted in to many marketers lists.

One of the things that you’ll notice right away is that not every one goes about building a relationship the same way and some don’t really build a relationship at all.

But there is something that you can do in addition to just simply sending out offers to generate a more favorable response.

This involves sending free offers that can help show your appreciation for the privilege of having access to your subscribers email inbox.

Why Some Beg To Differ

In certain circles you may hear that sending freebie offers to your subscribers will only train them to avoid buying anything from you but…

That’s not entirely true.

As a matter of fact this kind of thinking could literally ruin your chances of ever developing a relationship and making sales.

Here’s why…

People don’t care how much you know, until they know how much you care.

This doesn’t mean that you have to send them hallmark greeting cards every week, but it does mean that you recognize that they are living breathing individuals just like you who are willing to give you a shot at helping them achieve their goals.

So what kind of freebies can you send your list?

Well here are three right out of the gate that come to mind…

1. Reports
2. Audios
3. Videos

To really make an impact with your free gifts it’s important that you take the time to go through the material yourself to assess the actual value so that you can communicate this to your subscribers.

After all, just because it’s free doesn’t necessarily mean that it’s worth the time your subscribers will have to invest to check it out.

You can find these free offers by doing a search in Google for free + your niche + reports. Replace “your niche” with whatever market your targeting to find quality reports that you subscribers will appreciate.

The same process can be repeated with finding audios and videos.

Increase Their  Desire To Reciprocate

By taking the time to search out good quality content to share with your list, your subscribers will over time sense that you really are trying to help them which will in turn  increase their desire to reciprocate.

Try to think of your list as a business. Meaning that if you were running a brick and mortar business you would do whatever you had to do, to keep your customers happy so that they will continue to do business with you.

The same is true with internet marketing. Because you can’t physically interact face to face with your clients, it will take a little genuine TLC and time to get the ball rolling, but the effort will be well worth it in the long run.


Have you ever heard the name Andre Chaperon before? This guy has totally mastered relationship marketing with email and you can find out how by clicking below…

No comments yet... Be the first to leave a reply!

Leave a Reply

You must be logged in to post a comment.