What’s The Best Way To Use Article Marketing?
If you’re going to engage in a labor intensive strategy like article marketing, it’s important that you maximize that traffic for every penny it’s worth.
Article marketing can be used to drive traffic to your blog, send traffic directly to an affiliate link (although not all directories allow you to do this), direct traffic to your static website or to an adsense site.
The Best Way to Use Article Marketing
But the most effective way to use article marketing is to send that prequalified traffic to a squeeze page or a web page with an opt in form on it.
Think about it for a moment. Considering the amount of time it takes to write an article and submit it, how many of those visitors if they are sent to your blog or static website will actually purchase anything?
Less than 1%. Scary huh?
So why not send that traffic to a web page that will be able to capture their name and email address for future marketing purposes?
Not only is this the most effective way to use article marketing, but it is an effective way to recycle the traffic you’ve worked so hard to get in the first place.
Tell Your Subscribers About Them
If you’re running a blog or static site (meaning a website that requires you to manually create new pages in order to be updated) you can send short email messages to your subscribers telling them about a new article or tip you’ve written about on your site.
Now here’s the really cool thing that starts to happen when you do this. A compound effect begins to take place as you build your subscriber list and recycle your traffic.
The Snowball Effect
As you continue to ad posts to your blog or pages to your website, the search engines will index them thus sending you additional traffic while you are directing the already existing traffic from your subscribers back to your site at the same time.
Isn’t that awesome?
The Other 99% Need More Time To Make A Buying Decision
Now you can direct link to your affiliate link if you want, but if 99% of the traffic that stops to visit the salespage for the product your promoting doesn’t buy, now what?
It becomes like pouring water into a leaking bucket and in this case you’re losing more than you are gaining.
Most people need more than one opportunity to consider the offer you are making and by funneling these prospects into a subscriber list you are giving them the additional exposure they need to make a buying decision.
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