Why Marketing Your Business Online Should Not Be A Hit Or Miss Activity

Marketing your business online requires coming up with a strategic plan for profitable results. When it comes to marketing online versus offline there are many similarities, so understanding basic marketing principles can go a long way towards increasing your businesses exposure.

Many of the top copywriters for the internet employ many of the same techniques that are used in direct marketing offline. When designing your website for mass exposure, it is important to make sure that the content is focused strictly on the market you’re targeting.

While it is important to provide solid information for your audience, the question you have to answer is: “what is the purpose of my website?” Do you want to create a portal for information seekers or do you want to sell solutions to the problems of a specific market.

The difference between these two types of sites is massive. When it comes to buyer psychology it’s important to remember that a confused mind… does nothing. So if your objective is to sell products to a specific market, but your website is targeting more than one market, than the conversion rate of visitors to buyers will be very very low.

However, note the contrast and vastly different results a tightly targeted and content specific website yields. Take as an example any number of one page websites that sell a particular solution, conversion rates of visitors to buyers immediately increases and often with far less traffic.

There is a stark difference in profitability between these two kinds of sites. A simple example would be to consider this. Website A makes 1 sale for every 100 visitors a day and website B makes 5 sales for every 10 visitors a day. Site A is getting far more traffic and less sales and site B is getting far less traffic and more sales. Which would you rather have?

So when it comes to marketing your business online it’s important to draw up a strategy that will allow you to effectively maximize the amount of traffic coming to your site. Your time is money, so it is of utmost importance that you get the best return on investment for your marketing efforts.

To Your Marketing Success,

12 Responses to “Why Marketing Your Business Online Should Not Be A Hit Or Miss Activity”

  • There are many ways to market your business, but not all methods deliver the same results to every business. Business Marketing

  • Dharmendra on May 28, 2009

    Every people is following different strategies to promote their business online.But every ones theme is the site should indexed with more people.To achieve that every one is working.Thanks for the post.

  • corvalent on May 28, 2009


    Good information, I read it and desire read more and more, good work.

  • Jenifer on May 28, 2009

    We all know that, every business has got its own and different marketing plans. But of course there r some similarities. In case of online marketing, one must ensure huge traffic. only then it is good marketing. nice post. keep posting such posts. Thanks

  • dica.info on May 30, 2009

    Excellent… very nice post. Thanks

  • AndrewBoldman on June 4, 2009

    I really liked this post. Can I copy it to my site? Thank you in advance.

  • NICHE, informative, cheap and practical internet marketing package. It includes, how to… A little late for the NICHE. I’m not trying to rain on your parade. appreciate my candor. There are so many available

  • Kelly Brown on June 12, 2009

    The article is ver good. Write please more

  • JaneRadriges on June 13, 2009

    I really like your post. Does it copyright protected?

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